Last week I was invited by Payot South Africa to enjoy a Parisian themed breakfast at the stylish Table Bay Hotel where I got to learn more about this skincare brand that's over a 100 years old!
I've known about Payot for years (as my mom has been using it for as long as I can remember) and it was actually so interesting to learn more about the brand from the experts!
"PAYOT is a cosmetic brand with an international reputation, born in 1920 of the extraordinary vision of one woman:Nadia Payot. Ahead of her time, she became one of the first female doctors. Involved in the women’s rights movement, Nadia Payot early on demonstrated her commitment to using her medical, scientific and herbal expertise in the skincare products she developed.
Born out of this creative period at the start of the 20th century, enriched by international expansion, PAYOT is one of the iconic skincare brands that have made their mark on the era and is a trailblazer in the foundations of modern cosmetics.
Today, the brand has continued to occupy the international stage, with a presence in nearly 70 countries and more than 7,500 selective points of sale, beauty institutes, spas, perfumeries, department stores and pharmacies."
What stood out to me was how the brand has evolved by staying relevant to the current generation even though the brand is so old. During the presentation we saw how they are growing on social media, reaching out to bloggers, youtubers etc and it was very interesting to see how social media are influencing their brand and sales.
Payot literally has something for every different skin type. At the event we had sample bars with experts explaining which product is best for which skin type. I will be trying their PAYOT Techni Liss Booster Serum that I got at the event and share my feedback on social media (make sure to follow me @ritzajvr).
Thank you Payot for a beautiful morning! Here's to healthy, glowing skin!
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