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Hugo BOSS Black Spring/Summer 2012

Hugo BOSS Black Spring/Summer 2012

20 March 2012

The new BOSS Black campaign for Spring/Summer 2012 is very manly, elegant, rough and sexy all at the same time. Focused more on mens fashion, model Mark Vanderloo plays the "leading role" and the shoot is different from ordinary fashion spreads/ad campaigns by focusing on what guys love to do....whether it is racing cars in the desert, going on a road trip or stepping off a private plane... 

It is all about doing it in style and the BOSS black campaign portrays that message perfectly. I love the leather jackets, vintage bags and sunglasses - definitely my personal style inspiration.

The girl is the perfect super gorgeous "housewife" to her successful husband and the clutch bags with her outfits are great, trendy accessories. Love the print.

Photographed by Mario Sorrenti.

BOSS Black Summer 2012

BOSS Black Summer 2012

BOSS Black Summer 2012

BOSS Black Summer 2012

Elrico Bellingan

User comments:

By: Diana (20 March 2012)
This is the ultimate mens fashion for me can this get any better don't think so. Hugo Boss I love

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