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Witchery&Mimco Launches at Woolworths

Witchery&Mimco Launches at Woolworths

06 December 2013

Woolworths hosted a fabulous event at The Lookout earlier this week to introduce SA fashion lovers to new Australian fashion labels, Witchery and Mimco. Woolworths wants to stay ahead of the trend and offer South Africans current trends that are ready to wear and straight from the runway. To introduce these brands, Woolworths showcased a fashion show to show what fashion lovers can expect to find from the brands and how to wear it to look super trendy.

The fashion show started with one of their most popular brands, Country Road who has white on white with lots of layering for Fall/Winter 2014.

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco 

Trenery is also one of the popular labels in Woolworths and for their collection I focused on the menswear as it is one of my personal favourite brands.  The suits are layered with different pieces and I am a fan of these kind of suits as it is easy to change your  look throughout the day.  

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco

Witchery is as mentioned an Australian fashion label, and their pieces are fresh, glamorous, edgy and wearable. The collection that will be available at Woolworths has lots of leather with a "boyfriend" feel to the designs that are very versatile . and interesting

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco

Mimco offers all kinds of different accessories from handbags, hair accessories, shoes and jewelry. I think that fashionistas will have a huge variety to choose from and their hair accessories are going to be amazing.

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco

Fabulous faces at the event included the Queen of fashion, Bonang Matheba.

Woolowrths launch Witchery and Mimco

Woolowrths launch Witchery and Mimco

Thank you to Woolworths for having me at the event and we look forward to see these new brands in store next year March!

Elrico Bellingan




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