Erdem X H&M:

29 October 2017

The much-anticipated collaboration between Erdem and H&M will finally go on sale worldwide on November 2 throughout Swedish clothing retailer H&M’s online and brick-and-mortar stores.

The capsule collection, consisting of 87 items, marks the menswear debut of Erdem, which was established in 2005 and now counts former US first lady Michelle Obama and British actress Keira Knightley among its celebrity fans.

It will also be the first high-street collaboration for the London-based label known for its romantic floral prints.

H&M 2017